you will see us on tv, on the radio. you will read us in community newspapers. in mandarin in farsi, in local papers. you will not see us in the super bowl. you will see us if you watch a telenovela on univision. that is where you will see us. beyond doing advertising, we are reaching out in the grassroots, from community groups. we want to talk to people from where they live, work, shop, play, and pray. he have a network that is anchored in advocacy, community health centers, chambers of commerce, that we are starting today. we have trained thousands of to do outreach, to talk about issues, to talk about getting people insured, talking about the facts of coverage. this network has over 250 organizations. the asia-pacific legal center, san francisco human services network, some in this area, and these are a starting point. it is a good mix, but it is a group we need to build on so they are not just hearing about it from newspapers, they are talking about it in schools, to their neighbors about it in a way that is informed, educated. we will expand that. we will